From form to the right rep.
Qualify a form submission, match an owner, and show their available times.
Trigger
New form submission
Demo request received
Find account owner
Match with your CRM
Update CRM
Save the lead and its owner
Check availability
Find a time with the right rep
Send confirmation
Meeting details delivered
Notify the team
Follow up when no time is free
Available
Unavailable
One routing system.
Every path to a conversation.
Every click finds its owner.
Route clicks from emails and campaigns to the right rep’s calendar.
SofiaA handoff with context.
Let an SDR book the next conversation with the right account executive.
Your team.
Your routing rules.
Match CRM records and company domains to the existing account owner. Give customers a familiar person to talk to.
Alex MorganOwnership firstKeep the familiar face.
Your CRM. Part of every decision.
Use account ownership and connected data to find the right rep.
Every decision.
A clear reason.
Inspect the matching rules, field values, and assignment behind each request. See what ran, what was skipped, and why.
The relationship stays with Alex.
The company domain matches an existing CRM account. Its eligible owner takes priority, so team distribution is skipped.
Frequently asked questions
Lead routing connects an incoming lead with the right sales rep or team. Distro brings together form responses, CRM ownership, and your routing rules so the lead can move straight to booking a meeting.