Lead routing, built around your team

Every lead.
The right rep.

Route leads and meetings by ownership, territory, and round robin. Give every conversation a clear path to the right person.

Routing that follows
your rules.

Match leads to an owner or distribute them across your team. Keep qualification, routing, and booking in one flow.

Distro form router with configured ownership and distribution priorities leading to the scheduler — From form submission to ownership, distribution, and booking.

Team distribution

Use strict or flexible round robin, with weighted distribution to share meetings across the right team.

Routing rules

Define who goes where with territories, company size, and custom CRM properties. Combine conditions to match the way your team sells.

Understand the decision
behind every route.

Follow the matching rules and field values behind an assignment. See what was evaluated and what was skipped.

Distro routing log: a customer matches their HubSpot CSM, all conditions pass, and distribution is skipped — A matched account owner keeps the conversation.

Matching details

Inspect the rule that matched a lead and the CRM values used to evaluate its conditions.

Distribution visibility

See whether distribution rules ran or were skipped after an owner match. Investigate unexpected results with the context in front of you.

The right context.
The right conversation.

Use form responses and CRM data to preserve account relationships, then help the prospect find a time to talk.

Distro ownership conditions with a required HubSpot company-domain match and additional industry, employee count, and city conditions using HubSpot, Clearbit, and ZoomInfo. — Bring your CRM fields into the routing decision.

Ownership-aware matching

Connect existing customers with the person who knows their account using CRM and domain matching.

Connected scheduling

Once the right rep is found, let the prospect choose a meeting time. Keep the handoff and booking together.

FAQ

Frequently asked
questions

What is lead routing?

Lead routing connects an incoming lead with the right sales rep or team. Distro brings together form responses, CRM ownership, and your routing rules so the lead can move straight to booking a meeting.

Can I route leads to their existing account owner?

Yes. Distro supports CRM and domain matching to connect people with the right owner.

Can I configure fallback routing?

Fallback routing is available for enabled outbound routers. Ask us to confirm availability for your account and routing setup.

Which round-robin options does Distro support?

Distro supports strict and flexible round robin, with weighted distribution to control how meetings are shared across your team.

Can I use territory and custom CRM fields?

Yes. Build qualification and routing conditions from form responses, CRM properties, and enrichment data. Use those conditions to route people by region, company size, or the criteria your team works with.

Can I see why a lead was routed to a rep?

Routing logs show matching rules and the conditions evaluated during a submission. Use them to inspect the path a lead took and investigate unexpected assignments.

Does routing work beyond inbound forms?

Yes. Distro also supports outbound handoffs and click routers that connect existing customers with their owner or the right team.

Give every lead
a clear next step.

See how Distro brings your routing rules, account ownership, and scheduling into one connected flow.

Every lead.The right rep.