Inbound routing for your next sales meeting

Turn your website forms into qualified meetings with CRM ownership, team distribution, and instant scheduling.

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Distro/Website demo requestsForm SubmissionRequest a demoLead RoutingOwnership → team distributionDisplay SchedulerThe assigned host’s available timesRequest a demoWork emailmaya@northstar.exampleFull nameMaya ChenRequest a demoWork emailmaya@northstar.exampleFull nameMaya ChenQualify and routeOwnership → team distribution
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Census
Crew
Retool
A layered prospect profile with CRM fields and connected data sources.

Enrichment

Bring configured enrichment and CRM fields into your routing decisions.

A qualification flow branching into matched and unmatched requests.

Qualification

Use form answers and CRM context to decide who should book.

Routing queues and a floating panel for assigning eligible hosts.

Routing

Distribute qualified leads across the right territories and teams.

Meeting cards arranged across a calendar.

Scheduling

Let qualified buyers choose a time while they’re still on your site.

Your rules. One connected flow.

Keep qualification, routing, and scheduling together in a canvas your team can configure.

An illustrative routing preview with prospect identity, ownership, and a matched host.
Setup guide

Book inbound meetings with confidence

Connect your form to qualification, routing, and scheduling in one flow.

Distro/Website demo requestsForm SubmissionRequest a demoLead RoutingOwnership → team distributionDisplay SchedulerThe assigned host’s available timesRequest a demoWork emailmaya@northstar.exampleFull nameMaya ChenRequest a demoWork emailmaya@northstar.exampleFull nameMaya ChenQualify and routeOwnership → team distribution
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Form qualification

Qualify requests using form answers and CRM data.

Lead routing

Match account owners, then distribute across your team.

Read the docs

Instant scheduling

Show the assigned host’s available times.

Routing that grows with your team

Build around your territories, segments, and account relationships.

Distro/Team routingTerritory matchedNorth AmericaExisting accountRoute to the account ownerNew leadDistribute across the teamTerritory matchedNorth AmericaExisting accountRoute to the account ownerNew leadDistribute across the team
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Ordered rules

Apply ownership and distribution in your chosen order.

Team distribution

Use round robin or flexible availability.

Read the docs

Configured outcomes

Set a fallback for every routing outcome.

Connect your forms to the right meeting

Connect your website forms to qualification and routing.

Request a demoWork emailmaya@northstar.exampleFull nameMaya ChenContact salesWork emailmaya@northstar.exampleFull nameMaya ChenPartner inquiryWork emailmaya@northstar.exampleFull nameMaya ChenRequest a demoWork emailmaya@northstar.exampleFull nameMaya ChenContact salesWork emailmaya@northstar.exampleFull nameMaya Chen
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Mapped form answers

Turn form answers into routing conditions.

CRM context

Respect existing account relationships.

Read the docs

A clear next step

Take qualified prospects straight to scheduling.

Understand every routing decision

See how requests become meetings.

Distro/Routing InsightsRequest receivedWebsite demo requestQualificationForm answers and CRM fieldsOwnershipExisting account relationshipDistributionEligible team membersRequest receivedWebsite demo request
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Routing Logs

See the rules, host, and outcome behind each request.

Conversion visibility

Track qualification and booking conversion.

Read the docs

Test your configuration

Try sample inputs against your saved rules.

Your next demo request.
Already on its way.

Every path to a meeting.
One system behind it.

Explore customer journeys
FAQ

Frequently asked questions

  • Inbound lead routing decides which rep or team should receive a new request. Distro connects that decision to scheduling, using form answers, CRM ownership, and distribution rules.

Read the setup guideCalendar integrations

Evaluating your inbound stack?

If you’re comparing Chili Piper or RevenueHero, start with the real journey: qualification, CRM ownership, distribution, and the booking experience.

Chili Piper alternative RevenueHero alternative
Prospect context, CRM ownership, host assignment, and availability around Distro.

Outbound Router

Give SDRs a direct path to the right AE. Capture context, match a host, and get the next meeting booked.

View Outbound Router
CRM, calendar, and notification cards around Distro’s routing engine.

Click Router

Turn customer and campaign clicks into meetings with the right person, using current CRM ownership and a fallback team.

View Click Router

Better meetings.
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