Qualify the inquiry. Then bring the specialists together.

Illustrative scenarios, inspired by public company websites. Distro workflows and outcomes are imagined for this presentation, not verified customer results.

TRM Labs logo

An institutional evaluation needs the right commercial owner first, then a deeper conversation with a specialist. TRM Labs connects the two stages with Inbound Router and group links.

Company
TRM Labs
Reading time
2 min
Focus
Inbound Router + Group links
Right owner

Inbound Router handles qualification

Shared time

Group links coordinate the specialists

Two stages

Discovery followed by joint evaluation

Challenge

A compliance leader at a digital-asset business was exploring transaction-monitoring needs. A separate institutional inquiry concerned an investigative workflow. Both represented serious interest, but each needed different expertise and a different discovery conversation.

At intake, the team needed to determine the appropriate commercial owner using organization type, use case, and region. After discovery, the evaluation often needed a joint session with that owner and a technical specialist.

Solving only the first booking left the second meeting dependent on manual coordination. The team needed a dependable route into the evaluation and a practical way to assemble the people required to advance it.

Solution

TRM Labs connected its inquiry form to Distro’s Inbound Router. Account ownership took priority, followed by organization type, use case, and region. Qualified buyers could book the appropriate representative directly after submitting their request.

The initial discovery call established which specialist should join the next conversation. The representative then shared a Distro group link combining their availability with that specialist’s. The buyer chose a time when both hosts could attend.

The two steps served different purposes: Inbound Router decided who should own the inquiry; the group link found a shared time for the named team members needed next. Requests needing more context followed an assigned review path before scheduling.

Results

The first meeting reached an appropriate owner, and the next meeting brought that owner and the specialist together. The buyer did not have to navigate the sales organization or coordinate its calendars.

Operations had a clear process from inquiry through specialist evaluation. The initial handoff preserved ownership, while group scheduling kept the more detailed conversation moving once the team knew who needed to attend.

Your team, next

Bring the right people into every meeting.

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